Yes, you can do your own social media. Why do you want to pay someone to help you with something that is free and easy? That’s a fantastic question that I can try and answer.
Social Media can be a very generic term. Facebook, Instagram, and Twitter all seem pretty easy. We start to add on Pinterest, SnapChat, YouTube, LinkedIn, and Google things get a little more complex. Do you need to have all of these accounts? How do you cater your message for the different platforms? Should I pay for advertising on these or just hope for organic reach?
If you have the answers and want to put the time and effort into getting it right, maybe I can help you with something else. If not, let’s discuss social media.
And please, please, please don’t use pixelated graphics on your posts! As a graphic designer, I just can’t take it.
Insights & Analytics
How many Likes did your Facebook post get? Does Likes even matter for this post? We were looking to get website clicks. Not all posts on social media are created equally and not all metrics are graded equally. I can help you find out what goals matter and teach you how to succeed.
Customization
Sometimes you need to throw your logo on a stock photo. Other times you really want to turn some heads with your cutting edge graphic. No matter what, you should make sure your graphics and post are optimized for the right network and device. What's the standard post size for Facebook again?
Social Advertising
Sponsored content is important most digital marketing plans. Take advantage of all that information the social networks are getting from their users and reach the audience that matters. If you have a special sale or only want to reach parents of kids that play hockey, social media advertising can help.
Contests
If you are looking to grow your audience, give stuff away. It's that simple. Find a valuable object - tell people to Like and Share your stuff - and give it away. Ummm...but what about rules and regulations? Yeah, maybe it's not that easy. Let me handle those pesky details.
Trending Topics
#It #is #annoying #when #every #post #is #slammed #with #hastags. Being part of trending topics is important but not every post needs to be seen by the guy in Alaska searching for local attorneys. Finding the right hashtag and trending topic can help you get real customers.
Audience Segmentation
The wonders of advertising takes over. Selling radio, television, and billboards rely on finding the perfect demographic and smacking them in the face with your ad (frequency/reach). The beauty of audience segmentation on social media, we only smack the right customers.
Eric Hersey's Social Media Marketing Projects
Hard-Hitting Website Code
Database Driven Fantasy Football Website
Eric Hersey's Social Media Blog
Boost or Ad? How to Spend Your Money on Facebook
Boost or Ad? Find out why your business should be using Facebook Advertising and which ad type you should be using for your business.
Defeat the Facebook Algorithm
You have a business page but can’t land in your followers newsfeed. Find out how you can hack the Facebook Algorithm and finally be seen.
What You Should Post on Facebook for Your Business
If you ever have a hard time finding something to post on your Facebook Business page, here is a strategy that never fails.
Do You Need a Facebook Page For Your Business?
If you are struggling with Facebook and your business page, let me answer the big question. Does your business even need to be on Facebook?
Unlike most social networks, we don't have an infinite feed on this page. You can keep scrolling but I promise, you won't see any additional dog GIFs showing up.
