Eric Hersey Web Design and Development

Mobile Navigation Menu

Navigation Menu

We all know Content is King. We have heard it a million times. I probably have said it four or five times on this website. Although I love King Vitamin, I will bend the knee to Content. How do you keep his kingdom functional? You pay your taxes and provide him with your precious thoughts and time.

Content Marketing can be blogging. You can publish multimedia. You can even push an E-Book. The goal is to create something of value and releash it into the wild. When your users find it, they will come aboard and help grow the kingdom.

Ideas

What should I write? Why should I write it? Should I even write it? Together we work on a digital strategy and find out what people are searching and why that topic even matters. Maybe that one customer you get turns 25x the profit. Maybe the 1000 customers you attract are jerks. We can develop the right content to write.

Landing Pages

There are many pilgrims out there. When that Mayflower finally hits your site, we want to make sure they setup a good settlement and not journey elsewhere. Let's make sure they have a place for shelter, food, and the neighbors are nice. This settlement (page) is crucial in determining if they want to make it permanent.

Keyword Tracking

I like throwing spaghetti at the wall just as much as anyone. I do that on the weekends for fun - not as my real job. When we develop content, we want to make sure it has it's purpose and we are tracking the success. If I didn't have that spreadsheet showing that angel hair sticks longer than rotini, how else would I win the weekend tournaments?

Page Optimization

The first rule about content marketing is that we don't talk about the rules of content marketing. The second rule of content marketing is that we don't use cliche lines from Fight Club. Although there aren't really 'rules', we do suggest strongly we follow these 'guidelines' when posting content.

 

Link Building

Sometimes it's nice to have a sleepover. Sure, your house is comfortable and you know where all the good snacks are - but eating other peoples food is fun. Getting your name on other people's websites is an important way to get followers and new views. Drink some Surge and stay up until 4am.

Web Analytics

Where do they come from and what do they do? Kindergarten Cop anyone? Knowing what your users are reading, what they are clicking on, and where they go after they are done reading helps us determine so many things. Maybe your blog on "Best Winter Socks to Wear in Summer" didn't go over too well. Let's adjust and maybe delete out that "Best Summer Socks to Wear in Winter" draft.

The Content is Published

Eric Hersey's Content Marketing Projects

All
Search Engine Optimization
Web Design
Web Development

Bombshell Custom CMS Website

Making a pretty website is not always the main objective. Although this custom CMS website worked perfectly for me, it wasn't the best option for the client. Find out what lessons I learned.

Joomla CMS to WordPress Preschool Website

From Joomla to Wordpress, the students weren't the only ones learning new languages in this pre-school. Find out how we made the transition from one CMS to another.

Internal Employee & Marketing Website Combination

Sometimes you have a website for the customers and other times you have a website for your employees. Every now and then, you get both in one package.

Convenient, Local Store Website Development

Having several locations with unique offerings and specials can be tricky. Making sure each location has a brand to promote to their audience was our main goal and we crushed it.

Sleek Business Website

When you are asked to take pictures of glass, how do avoid the glare? Luckily, I'm not taking the pictures but making the slick website that showcases the work.

Cost Saving, Insurance Website

When you offer more than one product, it can be tricky to get all of the information on a website in a logical order. Highlighting the correct areas of expertise is important.

I could ask you to enter your email address to get a Free E-book right now.

I'm not sure if you are interested in my book 19 High School Journal Entries from 2002 so you can just ask me a question instead.

Not interested in my book, maybe you would prefer some of my blogs and thoughts.

They are basically the same as my journal entries.

Give them a try.

Thoughts on Content Marketing

Eric Hersey's Blog (Also Considered Content Marketing)

Time flies when you are reading about Content Marketing. Back to the top of the page for you. Move along.

has been added to the cart. View Cart