We all know Content is King. We have heard it a million times. I probably have said it four or five times on this website. Although I love King Vitamin, I will bend the knee to Content. How do you keep his kingdom functional? You pay your taxes and provide him with your precious thoughts and time.
Content Marketing can be blogging. You can publish multimedia. You can even push an E-Book. The goal is to create something of value and releash it into the wild. When your users find it, they will come aboard and help grow the kingdom.
What should I write? Why should I write it? Should I even write it? Together we work on a digital strategy and find out what people are searching and why that topic even matters. Maybe that one customer you get turns 25x the profit. Maybe the 1000 customers you attract are jerks. We can develop the right content to write.
There are many pilgrims out there. When that Mayflower finally hits your site, we want to make sure they setup a good settlement and not journey elsewhere. Let's make sure they have a place for shelter, food, and the neighbors are nice. This settlement (page) is crucial in determining if they want to make it permanent.
I like throwing spaghetti at the wall just as much as anyone. I do that on the weekends for fun - not as my real job. When we develop content, we want to make sure it has it's purpose and we are tracking the success. If I didn't have that spreadsheet showing that angel hair sticks longer than rotini, how else would I win the weekend tournaments?
The first rule about content marketing is that we don't talk about the rules of content marketing. The second rule of content marketing is that we don't use cliche lines from Fight Club. Although there aren't really 'rules', we do suggest strongly we follow these 'guidelines' when posting content.
Sometimes it's nice to have a sleepover. Sure, your house is comfortable and you know where all the good snacks are - but eating other peoples food is fun. Getting your name on other people's websites is an important way to get followers and new views. Drink some Surge and stay up until 4am.
Where do they come from and what do they do? Kindergarten Cop anyone? Knowing what your users are reading, what they are clicking on, and where they go after they are done reading helps us determine so many things. Maybe your blog on "Best Winter Socks to Wear in Summer" didn't go over too well. Let's adjust and maybe delete out that "Best Summer Socks to Wear in Winter" draft.
Eric Hersey's Content Marketing Projects
I could ask you to enter your email address to get a Free E-book right now.
I'm not sure if you are interested in my book 19 High School Journal Entries from 2002 so you can just ask me a question instead.
Not interested in my book, maybe you would prefer some of my blogs and thoughts.
They are basically the same as my journal entries.
Give them a try.
Eric Hersey's Blog (Also Considered Content Marketing)
Time flies when you are reading about Content Marketing. Back to the top of the page for you. Move along.