Making Money With YouTube Video
YouTube has played a pivotal part in my life. Not only did I start online learning with YouTube, but I’ve also discovered my favorite entertainers and shows on the YouTube platform. YouTube is my first choice when selecting a streaming service.
I’ve always wondered how some of these vloggers can make new videos every day and still have jobs. Turns out most don’t have day jobs – they learned how to make money from YouTube.
How do you make money from YouTube and make it your job? I had to find out.
Who is Adam the Woo?
Adam the Woo is a professional vlogger. He is often found on YouTube visiting roadside attractions, famous national landmarks, and Disney theme parks. Adam notoriously posted a new vlog on his TheDailyWoo channel for several years straight. Adam had some notoriety from several backstage Walt Disney World videos (the abandoned River Country) and was temporarily banned from Disney property. He continues to put out several new vlogs each week.
How Did I Find Adam the Woo?
Adam was probably the first actual vlogger I found and followed. I obviously knew the power of YouTube – but thought it was a bunch of random clips. South Park did a great job of spoofing the YouTube stars in an episode – and I tend to get introduced to a lot of new things from the South Park boys. I thought YouTube was the new America’s Funniest Home Videos.
In 2015 or so I was really getting into Disney Theme Park history. I was reading books and listening to podcasts. There were several old books that referenced River Country – an old waterpark on Walt Disney World property. I put down the book and went to my phone for a Google Search. A YouTube video from Adam the Woo was one of the first results. I watched (and was fascinated). Adam walked around this abandoned land and showcased the property where nature was taking back over.
It was around the same timeframe that I hooked up a Roku to the television. There was a YouTube App on the device. I installed and logged in. I could watch YouTube from my bed. After messing around and watching some classic videos, I noticed some suggested videos from Adam the Woo. That tricky algorithm knew I watched one of his previous videos. I watched several of his classics and went on about my day.
The Daily Woo – Like Clockwork
Fast-forward several years and all of our TVs have YouTube apps. I’ve been making websites and freelancing for an advertising agency in Steubenville. Work was picking up and… we have a brand new baby. I’m somewhat promoted to stay-at-home dad again. This was all planned, but I forgot how hard it is to work and also watch a toddler. Around month-eight, I had to find a way to get work done and still watch my child.
Nap time. I would head into my sons room and sit with him on a rocking chair. I couldn’t watch a cartoon or baby show – I needed him to relax and fall asleep. No offense to Adam, but his daily show was not the most engaging content for an 8-month old. However, I found it super interesting.
Adam the Woo was traveling across the country – stopping at famous attractions, cities, and historical locations. He would talk to the camera as if he was talking right to me. He clipped his day together in an entertaining fashion and the 10-minute video made me think I was actually on Route 66, in Gatlinburg, or riding Splash Mountain.
Adam put out a new episode every day. I watched everyday for nap time. I became a fan.
How Does Adam the Woo Make Money?
I originally thought Adam must have made a lot of money. I read on Wikipedia he was in a band – but I wasn’t familiar with the band or the punk rock genre. Granted, he wasn’t living a lavish life on his videos – but he did eat at Disney, fly across the country, and buy things from nearly every location. I had to wonder where he was getting these funds.
How Do Vloggers Get Paid?
YouTubers, like Adam the Woo, get paid by views. Advertisers embed commercials before and during videos. When a user watches the video or clicks, money is transferred to content creators channels. There are restrictions on what can be monetized, but the more views and commercials – the more money is sent to the vloggers.
Social Blade App
It’s actually funny that I’m covering this topic. Years ago I wrote (for myself on a sandbox website) a similar article about Adam the Woo and Social Blade.
I did my research to find out how much money you could make from running a successful YouTube channel. It was tough to get exacts, but you could generate a general formula.
X amount of views = X amount of ads watched = X amount of money
By accident, I was watching a marketing course on Lynda.com and stumbled upon the website Social Blade. Social Blade tells you exactly what they calculate a YouTube or online vlogger makes from their channel.
I tried Adam as a test.
Hold on?! He could make up to 17k per month? 210k for the year? That’s a lot of money for someone who looks like they are on vacation every day.
Granted, these were the high figures. It said he could be making as little as $1,000 per month. That’s not enough to live on in California. But even if we split the difference, $9,000 a month is good money.
Is Adam the Woo a Top YouTube Earner?
Once I realized that people can make a living from producing videos, my eyes were open and I started seeing more and more content creators. The Disney Park community had hundreds, alone. We’re they all making thousands a month?
Adam ranked 50,000 on Social Blade. Yes, 49,999 creators made more money than him. Who were they and what are they doing?
Another favorite channel is Schmoyoho. The Gregory Brothers are known for their Songify videos. They did classics like “Bed Intruder Song”, “Double Rainbow Song”, and Charlie Sheen’s “Winning”. They also have a channel where they put together awesome originals like “Herp De Derp” and “Chicken Attack”. Certainly, they rank in the top 100.
Nope – 48,000.
Who and what channel is the top of the list – making the most money on YouTube?
Oh…this was a bit of a shocker, but not really.
Well, Adam – you beat out the kids channels in one household.
The Premise of Smart Agency Master Class Podcast
This is a bit of a transition. We aren’t actually talking about Adam the Woo or any YouTube personally. We are talking about how you can make money (by generating leads) on your YouTube channel. I doubt you want to vlog daily or make generic-looking animation kids videos – but that doesn’t mean you can’t use YouTube to your advantage.
I discovered and listened to an episode of the Smart Agency Master Class Podcast where he and his guest discussed YouTube and video.
Growing an agency is very difficult, and you might feel unclear what to do next in order to grow and scale your agency. The Smart Agency Masterclass is a weekly podcast for agencies that are wanting to grow faster. We interview amazing guests from all over the world that have the experience of running successful businesses, and will provide you the insights you need.Apple Podcast Description of Smart Agency Masterclass Podcast
You don’t have to be an agency (even though I am) to enjoy tips on generating leads through YouTube.
Why Did I Pick a Podcast about Generating Leads?
If you are a small business in the Ohio Valley, it is unlikely you are trying to get YouTube famous. You probably just want to leverage YouTube to convert more sales or customers. Jason and Shawn hammer out tons of tips and pointers for making money from YouTube. They discuss the following:
- Why you should have a target audience in mind
- What your value propostiion is
- Riches in the Niches
- YouTube used as a search engine
- FAQ to make content
- Importance of your title and thumbnail image
- How long you should make your videos
It was a jam packed 40-minutes of YouTube action items.
The Podcast: “How Your Agency Can Leverage YouTube & Generate Leads With Video”
About five-minutes in they dive right into the action. Hang tight and enjoy.