We all have a little thought leadership in us somewhere. A blog is a perfect spot for you to give your opinion and thoughts on any topic. I might talk about Fantasy Football, Walt Disney World, or Professional Wrestling. I might also talk about growing your social audience, building great WordPress Themes, or finding the perfect keywords to implement in your next blog. Luckily, we can sort these topics so you can read what matters to you. Enjoy.
2023: Year of Dreams
I had no expectations for 2023. When December 2022 came to a close, I had no major goals written down or action items that I must accomplish. I mean, I had the normal yearly goals. But those happen every year. They last for as long…
Jake’s – Disney YouTubers and My Quest to Become One
I was almost a Jake. Honestly, if it wasn’t for a failed hard drive, I might be making Disney YouTube videos instead of building websites for clients. I was so close to being a Jake. What is a Jake? Jake is the standard name used…
Ohio Valley Small Business Shopping
Guest blogger WB Healy visits and reviews 25 unique small businesses from the Ohio Valley – just in time for Small Business Saturday.
13 Ohio-West Virginia Haunts to Keep Your Heart Racing
Looking for a scare in West Virginia or Ohio? W.B. Healy reviews 13 of the best haunted houses and scare experiences in 2021.
24 Regional Festivals to Fuel that Fall Feeling
Looking for something to do with the family this fall? W.B. Healy has 24 Fall Festivals within driving distance of Wheeling you can enjoy.
Celebrating the Small: Exploring Nine Lesser-Known Ohio Valley Pools
As part of our on-going series to Make a Better Web for the Ohio Valley, W.B. Healy brings us the best swimming pools in our area.
Bobby’s Best Friend Trevor
As fictional as Bobby Casserole may be, his friendship with Trevor Osz was real. We remember Trevor and what he did for me and my business.
Growth Hack Your Business
Don’t be scared of this hack. Learn how you can increase your online visibility and growth hack your way to more followers and traffic.
What’s Your KPI and How You Can Track It
Do you track your KPIs? Do you even have Key Performance Indicators? Let’s chat about how you can build your business by effective KPIs.
Finding Your Target Audience Through Market Research
Having the correct target audience in mind is crucial to your success. Learn how you can use market research to target your precise customer.
Define Your Business: What Are Your Core Values?
You might have a TAX ID and a business name, but you are missing what all businesses need. You need to define your business core values.
Boost or Ad? How to Spend Your Money on Facebook
Boost or Ad? Find out why your business should be using Facebook Advertising and which ad type you should be using for your business.
Defeat the Facebook Algorithm
You have a business page but can’t land in your followers newsfeed. Find out how you can hack the Facebook Algorithm and finally be seen.
What You Should Post on Facebook for Your Business
If you ever have a hard time finding something to post on your Facebook Business page, here is a strategy that never fails.
Hersey 2020
While 2020 was an awful year in many ways, let’s pull out some of the positives and see why Eric made Hersey 2020 a success.
Do You Need a Facebook Page For Your Business?
If you are struggling with Facebook and your business page, let me answer the big question. Does your business even need to be on Facebook?
Networking and BNI
It’s funny how I was making fun of my wife for joining a group and a few years later I was leading it. Learn more about BNI and Networking.
Mint and Money
Just because I found a money management app called Mint doesn’t mean I will save thousands. That’s why I’m finding a process.
Delegation and E-Myth
After being recommended the E-Myth book over and over, I finally took the time to read it. I am glad I did. Time to grow the business.
Myth of Multitasking
This shouldn’t be the first time you’ve heard me preach about Dave Crenshaw and his Multitasking philosophy. If it is, read on.
Creating Social Content
So many social networks and so little time. Find out how you can still provide valuable social content without living and breathing Facebook.
Repurpose Content
Repurposing Content is a great idea. But who has the time and resources? I learned some lessons and NOW I’m ready to repurpose content.
Content Marketing Ideas
Generating content ideas can be intimidating if you are not a writer. Truth is most of us aren’t writers and just found the right toolbox.
Content Marketing Strategy
I took my startup web design company and in one year went from unranked to first page. How did I do it? A Content Marketing Strategy.
What is Content Marketing?
This blog marks #100 on EricHersey.com. It’s fitting we talk about Content Marketing while hitting the milestone for ‘content marketing’.
Spy On Your Competitors
I bet your competitors are not who you think they are. Find out who you are competing with and what spy tactics can make you jump ahead in the rankings.
Keyword Research Tools
Let some tools help you dominate the rankings. There are some great keyword research tools available. Take advantage and rank first – fast.
How To Do Keyword Research
We need tools for quality keyword research. I found Moz years ago. Watch or listen along on how to do effective keyword research.
The Podcast App Review
Whether you are new to podcasts or a seasoned veteran, I compiled a list of the best podcast apps you should be using. Trust me on this one.
Search and User Intent – “Who is Eric Hersey?”
Do you ever search your own name on Google? I do. Let’s get down to finding who is the Real Eric Hersey on the Internet.
Right Brain. Left Brain.
I’ve been creative and analytical my entire life. Using my right brain and left brain doesn’t come hard and it makes me unique when making websites.
Branding vs. Marketing
We have our first 3x recommendation – and they have been talking about branding and marketing for a long time. Learn the difference between the two.
Why is Picking a Brand Name So Hard?
Buying a wrestling ring, watching YouTube, listening to a podcast – here is the story of “Why Picking a Brand Name is So Hard”.
What is a Brand?
Is a brand just a logo and a color scheme? It might be what comes to mind but there is much more to a brand – including Eric Hersey’s Brand.
YouTube Growth Secrets
You have a channel and you want to see it GROW. Listen to a podcast and then check out Eric’s favorite YouTube Channels and videos. Enjoy!
Making Money With YouTube Video
Who the heck is Adam the Woo and why am I talking about him? Find out how vloggers make money on YouTube and how you can generate leads for your business.
Starting a YouTube Channel
The first step in being successful on YouTube is (of course) creating a YouTube Channel. Let’s talk about how you can avoid first-timer mistakes.
Wheeling Advertising Agencies – Reasons to Use an Agency
There are plenty of advertising agencies in the Ohio Valley and in Wheeling, West Virginia. Not all are created equal. Find out which agency works for you.
YouTube and Local SEO
YouTube is not just for watching Songify videos or old digitally converted VHS tapes. You can use this platform to help increase your website ranks.
5 Easy Ways to Make Google Analytics YOURS
Trying to fix problems with bad data will have you pulling your hair out. Customize Google Analytics so you can get accurate results.
Hosting & Website Speed
Your website hosting makes a pretty big deal when it comes to your website speed. Not all hosts are equal. Find out what hosts will help you load fast.
Image Optimization for the Web
If you have a website, you likely have pictures. You likely have pictures uploaded without running them through image optimization tools. Let’s fix this.
Website Speed Tools and WordPress Best Practices
Not sure if your website is fast or slow? No need to try on your browser. There are tools you can use and companies that can help. Learn more this week.
5 Tips to REMOVE the Negativity from your Social Media Feeds
Special Guest Sherrie Dunlevy helps us remove the negativity from our social media feeds with these 5 tips. Read her latest blog and follow online.
Speed Up WordPress Websites
You feel my pain if you are using WordPress. This CMS is super friendly but also tends to cause longer load times. Let’s Speed Up Your WordPress Website.
AdSense and Online Display Advertising
Display ads are everywhere on the web. Even though I created ads for years, I had no idea how easy it was to use them on AdSense and make money. I do now.
Affiliate Marketing
The things I do for money. Actually, knowledge. I hammer through some awful podcasts about affiliate marketing so I can finally find the hidden gems.
Start and Monetize a Blog
Writing a blog for fun can also turn into writing a blog for money. This week’s recommendation helps you learn how to monetize a blog and make $$$.
The Ohio Valley’s Best Restaurant (Websites)
It’s one thing to have the best food in the Ohio Valley, but who shows up at the top of Google when you search Ohio Valley’s Best Restaurant?
Learning From Home
Should you skip out on college and stick to online courses for learning? Learn why a degree doesn’t make you an expert at web design. You make that choice.
How to Make Money Online
Making money online sounds too good to be true, yet there are people sleeping right now collecting cash from your online views. Learn How To NOW!
My Domain Authority Credit Score
Explaining Domain Authority can be difficult. I have plenty of practice (and plenty of failed attempts). Thankfully, this article makes it easier.
The Justin Benline Project
Being friends with Eric can be an exciting ride. Find out why Justin Benline and Eric have such a storied history and the hijinks Eric puts Justin through.
The Completist
Being a completist has its positives and negatives. It’s good to know what you ate when on a diet. It’s overkill to know how many apples are in the house.
Only One: Candy Bars and Pro Wrestling
Pick one candy bar for the rest of your life? What would it be? This hypothetical situation isn’t real, but I did learn a life lesson through this exercise.
Working From Home with Kids (and Staying Sane)
At least in the Summer the kids don’t have homework! You are working from home with kids now and you need to adjust. I try to help with this new task.
How to Help Ohio Valley Local Business During Coronavirus Pandemic
How can you still help a local business in the Ohio Valley without leaving your house? Pick up that phone or sit-down at your laptop and I’ll tell you.
Change Your Business Hours in Google My Business
Why are customers still saying that you are open? You changed your hours on your website but forgot to change the business hours on Google My Business.
Working From Home: Tips from a Five Year Pro
You are forced to work from home for the next few weeks. How do you keep yourself from cleaning or binge-watching Netflix? Let me help you stay productive.
How to Listen to Podcasts at 2x Speed
Ever wonder how I listen to so many podcasts in a week? No, it’s not because I don’t have a real job…it’s because I can listen to podcasts at 2x speed. Learn how to train your brain.
Google Analytics for SEO
Google Analytics and SEO go together like peas and carrots, right Forrest? If you are trying to optimize for search and not using GA, I have questions.
Creating Bill Hersey’s Digital Footprint
Bill Hersey lived and died before the Internet boomed. It’s important to me that we create and document some of my memories of him online.
Beginner Analytics for Bloggers
If you are new to analytics and can spare 8-minutes, I found a podcast for you. Beginner bloggers or new to analytics, enjoy this podcast.
Google Analytics Reports to Ignore
Learn from failing. The Digital Marketing Podcast reveal several Google Analytics reports that you can ignore. They have used them and didn’t need to.
Should You Pay Someone to Look at Your Website Analytics?
Your website is finished. What do you do with it now? Wouldn’t it be nice if it provided you the clues to your advertising success? It does.
Building Your Email List
It’s so hard to get started with an email list. You have 0 people on the list and that needs to change. Learn how to build your email list with these tips.
Email Marketing Success
Email Marketing success comes to those who put the time and effort into their campaigns. I found a podcast to help your emails with 7 DOs and DONTs.
Best Time to Send Emails
Should you be sending out your email when your customer is eating Count Chocula or snacking on some Doritos at night? Find out the best time to send your emails.
Become Indistractable
Email might be one of the biggest time-sucks out there. It may be one of the biggest, but it’s not the only distraction. Learn how to become Indistractable.
TodCast Podcast
Having a brother that does a weekly podcast is a plus. Not only do I have a way to share my voice, I also learn about his podcasting victories/struggles.
Jim Hill Media Podcasts
When you design a website, you aspire to tell a good story. When you design a theme park, you work on story. Jim Hill Media Podcast – tell a good story. Understand?
Anyone Can Have a Podcast
Guest Blogger (brother) Todd Hersey explains how Anyone Can Have A Podcast – because he launched one himself! Learn the Do’s and Don’ts from The Todcast.
Conan O’Brien Needs a Friend
Conan O’Brien is one of my biggest influences. Not only do I recommend his podcast, I do a little review of how my humor and personality match up rather nicely with Conan’s.
Retro Disney World Podcast
At least once a week I am asked why I love Walt Disney World. Although this post might not have all of the answers, The Retro Disney World Podcast helps explain some of the reasons.
Conrad Thompson Podcasts & Ad Free Shows
Wrestling has been with me since I was a boy. I am glad another fan is producing some awesome content weekly. Listen to some Conrad Thompson Podcasts.
Why Do They Want Your Email Address?
Pop-ups and forms are asking for your email address every time you land on a website. What makes your email so important to these companies? Lots!
Clean Up Your Inbox: Get Your Emails but Don’t Get Bogged Down
Every minute goes by and you receive an extra 5 emails. How can we make it stop? I can help you clean up your inbox and still stay subscribed to your favs.
Local Reviews
Have you ever wondered how to address a negative review on Google, Facebook, or Yelp? This week’s listen helps you handle your local reviews.
Service Area Business
If you can work from home – you should, right? Find out why I have to fight hard to get my service area business to rank in Wheeling, West Virginia.
Last Week in Local SEO
Local SEO is not a topic you learn and step away from. There are changes every day. I found the best way to keep up was to listen to Last Week in Local SEO.
SEO Agency
If you want to run an SEO Agency, you try to learn from the best. This week’s listen is one of my first podcasts from a digital marketing expert.
Attorney PPC
Even if you are not an attorney (probably 99% of you), you can learn from this podcast. Get some great tips on what PPC is and how you can win in your first month.
Ohio Valley Podcasts: We Need More Local Podcasts
The Ohio Valley needs to step up and get in the Podcast game. Local Podcasts can be the next big way to get your word out to the public.
Football Game Film and White Hat SEO
Christopher Harris is one of the reasons I have a stack of fantasy football trophies. Find out why I would hire Harris to do White Hat SEO for me.
How to Get PPC Results
PPC can be a task. Most of the time you can be intimidated to just get started. I found a podcast that explains how to get PPC results fast.
Podcasting Before Podcasting Was Easy
Before you could record and post from your phone, podcasting was a little more difficult. Learn about how we created a coupon comedy podcast in 2012.
Keyword Theory in PPC
If you know what PPC is and actively building campaigns – this is the podcast for you. Listen to Navah Hopkins talk about mastering PPC Keywords.
Yelp Me With My Reviews
We probably can’t learn a tremendous amount from South Park, but I did learn about a popular review website – Yelp. See why their hilarious take on Yelp helped me discover the importance of reviews.
Focus, Eric Hersey
Stay focused, Eric. We all know there are shiny objects out there that need attention, but one shiny object at a time – please.
Business Wars
Instead of giving you 30 minutes worth of listening, here is 30 hours worth of binge worthy Business War stories.
Imagery in Marketing
Why do I use customized imagery in my marketing? You can read this while you drive to work or better yet, you can listen to a an expert podcast.
Google Owns My Business
Try reaching the top of Google without having a GMB (Google My Business) profile. Sometimes we have to do more than write content and rank organically.
Customer Loyalty
Being a loyal customer by default is not the answer. I recently switched companies & my Listen of the Week deals with many of my customer loyalty concerns.
Cyber Security
You don’t have to travel to San Diego to hear Ron Burgundy. He has a podcast and this week he talks about Cyber Security.
Ohio Valley Keyword, Research
Are you from the Ohio Valley? Do you take pride in calling this your home? Guess what? We aren’t alone. Take a look at my research and game plan to make us #1.
Things That Are Broken: Ohio Valley PPC
One day I am going to get a call from my kids and I will have to change their flat tire. I guess it’s time that I learn how to fix things. One of those things: PPC in the Ohio Valley.
PPC for the OV
Getting your website to show up on Google can be a long and complicated process. Good thing we know a (legal) cheat code.
Publicity Stunday
If you want new fans and more pageviews, why not try something crazy. Something like a publicity stunt….on Sunday. Publicity Stunday!
Listen to Me and Listen to These Podcasts
I consume an extreme amount of podcasts. Since most don’t have that type of time on their hands, let me recommend one podcast you should listen to per week.
Graphic Design Training Camp
The football players of the world are getting into “game shape”. It is time for me to put down the phone and put in some 2-A-Days with some graphic work.
Social Media Ramp Up
Starting off at zero is never easy. Social media is a major marketing tool and developing an audience is no easy task. I guess I can beg. Like me?
Big the Medium
A long time ago (fifteen years), in a land far away (Moundsville), two guys went to a Wendy’s drive-thru and wanted to start an ad agency.
My Three Year Vacation – Learning to Code
I wish I was in Florida for three years, but my vacation did a lot more than just give me a sunburn. Learning how to code is why I am here today.
The Ultimate Case Study – Website Launch
That domain of mine was collecting dust. When people search for ‘Eric Hersey’ we need my website showing up, not that Oregon guy. Time for a website launch.